Lemonade Records
Lemonade Records is an independently owned and operated music label located in Austin, Texas and run by Shelley King and her husband/drummer Perry Drake. King was the first female state musician of Texas and regularly plays around the state. Her performances are full of energy and range from solo acoustic sets to full band gigs. She is active around the nation and sometimes in Europe.
At the label, my responsibilities included email and calendar management, website update, concert flyer creation, merchandise sales and booking. I learned how to professionally represent and market an artist/myself. Seen to the right are various concert flyers I created during my time at Lemonade Records. My special project for the semester was the creation of a website and electronic press kit (EPK) for my band, Mattresses. The kit includes a downloadable biography, past and upcoming shows, downloadable music, a live performance video, downloadable hi-resolution photos, downloadable hospitality/performance riders and stage plots, and press. |